Traffic breakdown: organic 41%, direct 20%, referral 10%, social 7%.
Product pricing: Average price of A$37 (range: A$2 – A$89) — ≈ $25 USD. Budget-friendly positioning targeting volume sales.
Best-selling product: twinkle wand (A$11.50). Other top sellers include let's party hat, flower fairy wings, Add a number.
How is the EcomScout Rating calculated? The B grade (30/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score.
Learn more about our methodology.