Back to Stores
oxfordpennant.com homepage screenshot

oxfordpennant.com

oxfordpennant.com
53/100
EcomScout

oxfordpennant.com receives an EcomScout Rating of A (53/100), ranking #38,926 out of 1,125,961 Shopify stores we track. This Decor Home & Garden store attracts 1.1M visits per year with estimated revenue of $49.9K - $109.7K/mo. It offers 526 products at an average price of $43.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$49.9K - $109.7K/mo
Est. Traffic/mo
91.9K
Products
526
Top Market
US (87%)
Top Channel
direct (27%)
Est. Ad Spend/mo
$637

Store Intelligence Summary

Traffic breakdown: direct 27%, organic 26%, paid 20%, social 13%.

Product pricing: Average price of $43 (range: $6 – $65). Mid-range pricing strategy.

Ad spend: Estimated $637/mo in paid search ($7.6K/yr). Lean ad budget — primarily relying on organic or social channels.

0

Top markets: US (87%), CA (4%), VN (3%).

Best-selling product: All Y'all Are Welcome Camp Flag • Tate Farms x Oxford Pennant ($65). Other top sellers include Together We Will See It Through Camp Flag, Raise Hell, Kid Camp Flag, It's Cool To Be Kind Pennant • Everyday Hooray x Oxford Pennant Original.

How is the EcomScout Rating calculated? The A grade (53/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Decor Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$10.4M/mo
Total Stores
1,800
Avg Revenue
$6K/mo
Top 10% Threshold
$130K/mo

Competition Breakdown

24%
34%
23%
7%
12%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Decor market generates $10M/month across 1,800 stores
  • 12% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Decor stores earn $130K+/month
  • This store outperforms 96% of Decor competitors
  • Low average order value ($0) — consider bundling or upsells
  • 214 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
33.9%
Pages/Visit
3.8
Avg. Time on Site
2m 11s
Avg. Product Price
$43

Range: $6 - $65

Rating Breakdown

Traffic Growth80/100
Business Quality80/100
Revenue Performance56/100
Marketing Efficiency36/100

Traffic Sources

direct27.5%
organic26.2%
paid19.8%
social13.1%
referral4.5%

Marketing & Ad Spend

Monthly Ad Spend

$637

Google Ads estimate

Yearly Ad Budget

$8K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
oxford pennantEasy6K--
pennantsEasy5K$0.79$29
college pennantsEasy3K$0.75$409
pennant flagsEasy1K$0.73$189
oxford pennants360--

Trustpilot Rating

0.0

0 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
87.1%
🇨🇦Canada
4.0%
🇻🇳Vietnam
2.7%
🇮🇩Indonesia
1.4%
🇬🇧United Kingdom
1.3%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Decor Products

Products gaining popularity in Decor right now, based on Amazon & Google Trends data.

Lazebox Coasters Set of 8 for Drinks, 4 Inch Large Coasters for Coffee Table, Tabletop Protection for Hot & Cold Drinks, Versatile Coasters for Home Decor, Non-Slip & Easy to Clean, Coffee

Lazebox Coasters Set of 8 for Drinks, 4 Inch Large Coasters for Coffee Table, Tabletop Protection for Hot & Cold Drinks, Versatile Coasters for Home Decor, Non-Slip & Easy to Clean, Coffee

78
$7.99-4%
Innqoo Candle Warmer Lamp with Timer, Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer, Birthday Gifts for Women Mom, House Warming Gifts New Home Decor | Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer, Room Decor House Warming Gifts New

Innqoo Candle Warmer Lamp with Timer, Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer, Birthday Gifts for Women Mom, House Warming Gifts New Home Decor | Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer, Room Decor House Warming Gifts New

73
$18.99+15%
Homedics Tabletop Water Fountain, Home Décor Soothing Sound Machine | Automatic Pump, Deep Basin & Natural River Rocks. Indoor Zen Relaxation for Office, Living Room, or Bedroom, 8.25” Tall

Homedics Tabletop Water Fountain, Home Décor Soothing Sound Machine | Automatic Pump, Deep Basin & Natural River Rocks. Indoor Zen Relaxation for Office, Living Room, or Bedroom, 8.25” Tall

70
$24.00+15%
OLANLY Bathroom Rugs 30x20, Extra Soft Absorbent Chenille Bath Rugs | Grey, Quick-Drying Rubber Backing, Machine Washable Bath Mat for Bathroom Floor, Tub and Shower, Home Decor Accessories

OLANLY Bathroom Rugs 30x20, Extra Soft Absorbent Chenille Bath Rugs | Grey, Quick-Drying Rubber Backing, Machine Washable Bath Mat for Bathroom Floor, Tub and Shower, Home Decor Accessories

68
$9.37+15%
See all trending Decor products

Frequently Asked Questions About oxfordpennant.com

Is oxfordpennant.com a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, oxfordpennant.com is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is oxfordpennant.com safe to buy from? Is it a scam?

We don't have Trustpilot review data for oxfordpennant.com. However, our EcomScout rating is A (53/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is oxfordpennant.com's EcomScout rating and what does it mean?

oxfordpennant.com has an EcomScout rating of A (53/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does oxfordpennant.com generate?

oxfordpennant.com receives approximately 1.1M visits per year with estimated monthly revenue of $49.9K - $109.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does oxfordpennant.com use?

We detected 8 Shopify apps on oxfordpennant.com, including Shop, Klaviyo: Email Marketing & SMS, Back in Stock and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Decor store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against oxfordpennant.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Decor store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

oxfordpennant.com Shopify store analysis • DecorHome & Garden • Unlikely Dropshipper • Rating: A

Last updated: