Traffic breakdown: direct 36%, organic 28%, referral 3%, social 1%.
Product pricing: Average price of CA$22 (range: CA$10 – CA$28) — ≈ $16 USD. Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $20/mo in paid search ($240/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 3.3/5 based on 1 reviews. Mixed reviews — potential service or quality concerns.
Top markets: CA (94%), US (6%).
Best-selling product: Benchmark - Seasonal Blend: Brazil + Colombia (CA$22). Other top sellers include Early Riser - Seasonal Blend: Ethiopia + Colombia + Brazil, Daily Driver - Seasonal Blend: Brazil + Ethiopia, Brazil - Natalia Brito - Natural.
How is the EcomScout Rating calculated? The B+ grade (45/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score.
Learn more about our methodology.