Papinelle
papinelle.usPapinelle receives an EcomScout Rating of S (67/100), ranking #7,088 out of 1,189,773 Shopify stores we track. This Sleepwear Fashion & Apparel store attracts 2.4M visits per year with estimated revenue of $148.8K - $322.4K/mo. It offers 1.2K products at an average price of $39.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 24%, paid 19%, referral 4%, social 3%.
Product pricing: Average price of $39 (range: $34 – $45). Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $645/mo in paid search ($7.7K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 2.1/5 based on 30 reviews. Mixed reviews — potential service or quality concerns.
Top markets: US (92%), AU (5%), IN (2%).
Best-selling product: Milla Rib Shelf Bra Tank ($37.99). Other top sellers include Milla Rib Shelf Bra Tank, Milla Rib Shelf Bra Tank, Milla Rib Shelf Bra Tank.
Sleepwear Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Sleepwear market generates $1M/month across 233 stores
- •6% are enterprise stores (>$100K/mo) — achievable market
- •71% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Sleepwear stores earn $35K+/month
- •This store outperforms 90% of Sleepwear competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Sleepwear
Best Selling Products
#1Milla Rib Shelf Bra Tank
$37.99
#2Milla Rib Shelf Bra Tank
$37.99
#3Milla Rib Shelf Bra Tank
$37.99
#4Milla Rib Shelf Bra Tank
$37.99
#5Milla Rib Shelf Bra Tank
$37.99
#6Milla Rib Shelf Bra Tank
$37.99
#7Milla Rib Shelf Bra Tank
$37.99
#8Milla Rib Shelf Bra Tank
$37.99
#9Milla Rib Shelf Bra Tank
$37.99
#10Milla Rib Shelf Bra Tank
$37.99
Range: $34 - $45
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$645
Google Ads estimate
Yearly Ad Budget
$8K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| pajamas | 49K | $0.94 | $41.1K |
| pajama sets | 12K | $1.04 | $7.7K |
| lake pajamasEasy | 5K | $3.90 | $819 |
| womens sleepwear | 1K | $0.52 | $408 |
| papinelleEasy | 630 | - | - |
Trustpilot Rating
30 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
- High business quality and trust indicators
Weaknesses
- Trustpilot rating and review volume need improvement
Recommendations
- Encourage customer reviews, respond to feedback, and improve customer service
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (4)
Similar Stores
View all →Trending Sleepwear Products
Products gaining popularity in Sleepwear right now, based on Amazon & Google Trends data.
Ekouaer
Hanes
Silk Pajamas for Women Short Sleeve Sleepwear Soft Button Down Loungewear 2 Piece Satin Pjs Shorts Set S-XXL
KFUBUO
Frequently Asked Questions About Papinelle
Is Papinelle a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Papinelle is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Papinelle safe to buy from? Is it a scam?
Papinelle has a Trustpilot rating of 2.1/5 based on 30 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (67/100).
What is Papinelle's EcomScout rating and what does it mean?
Papinelle has an EcomScout rating of S (67/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Papinelle generate?
Papinelle receives approximately 2.4M visits per year with estimated monthly revenue of $148.8K - $322.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Papinelle use?
We detected 4 Shopify apps on Papinelle, including Klaviyo: Email Marketing & SMS, Shop, Wishlist Plus and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Sleepwear store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Papinelle. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Sleepwear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.