Traffic breakdown: direct 38%, organic 6%, paid 1%.
Product pricing: Average price of $114 (range: $0 – $208). Positioned in the premium segment.
Ad spend: Estimated $34/mo in paid search ($408/yr). Lean ad budget — primarily relying on organic or social channels.
Top markets: IN (52%), US (39%), PK (10%).
Best-selling product: Deep Blue Traditional Printed Premium Silk Jacket Gown ($98.89). Other top sellers include Cream Chic Co-Ord Set, Champagne Gold Printed Crepe Silk Sharara Set, Tangerine Tango Delight Palazzo Set.
How is the EcomScout Rating calculated? The B+ grade (45/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score.
Learn more about our methodology.