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Profusion Cosmetics

profusioncosmetics.com
52/100
EcomScout

Profusion Cosmetics receives an EcomScout Rating of A (52/100), ranking #26,753 out of 985,957 Shopify stores we track. This Cosmetics Beauty & Personal Care store attracts 809.9K visits per year with estimated revenue of $9.0K - $17.5K/mo. It offers 415 products at an average price of $6.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$9.0K - $17.5K/mo
Est. Traffic/mo
67.5K
Products
415
Top Market
US (76%)
Top Channel
organic (28%)
Trustpilot
4.1/5 (10)

Store Intelligence Summary

Traffic breakdown: organic 28%, direct 28%, social 26%, paid 10%.

Product pricing: Average price of $6 (range: $0 – $15). Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $887/mo in paid search ($10.6K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.1/5 based on 10 reviews. Good standing with customers.

Top markets: US (76%), CA (6%), IN (6%).

Best-selling product: Blush Hour | Soft Matte Liquid Blush ($5.99). Other top sellers include Feel Good Skin | Hydrating Skin Perfector, PERFECT POUT | Soft Matte Lip Tint, Lip Duo.

How is the EcomScout Rating calculated? The A grade (52/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Cosmetics Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$2.2M/mo
Total Stores
1,543
Avg Revenue
$1K/mo
Top 10% Threshold
$29K/mo

Competition Breakdown

44%
35%
14%
4%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Cosmetics market generates $2M/month across 1,543 stores
  • 4% are enterprise stores (>$100K/mo) — achievable market
  • 79% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Cosmetics stores earn $29K+/month
  • This store outperforms 95% of Cosmetics competitors
  • Low average order value ($0) — consider bundling or upsells
  • 66 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
43.3%
Pages/Visit
7.6
Avg. Time on Site
3m 3s
Avg. Product Price
$6

Range: $0 - $15

Rating Breakdown

Traffic Growth80/100
Business Quality80/100
Trustpilot70/100
Marketing Efficiency36/100
Revenue Performance27/100

Traffic Sources

organic27.9%
direct27.9%
social25.8%
paid9.6%
referral4.6%

Marketing & Ad Spend

Monthly Ad Spend

$887

Google Ads estimate

Yearly Ad Budget

$11K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
profusionEasy18K$0.27$20
profusion cosmeticsEasy2K--
profusion makeupEasy630--
profusion eyeshadowEasy180--
profusion palettes90--

Trustpilot Rating

4.1

10 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
76.4%
🇨🇦Canada
5.8%
🇮🇳India
5.7%
🇪🇸Spain
2.8%
🇦🇺Australia
2.6%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Products to Sell

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Frequently Asked Questions About Profusion Cosmetics

Is Profusion Cosmetics a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Profusion Cosmetics is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Profusion Cosmetics safe to buy from? Is it a scam?

Profusion Cosmetics has a Trustpilot rating of 4.1/5 based on 10 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is A (52/100).

What is Profusion Cosmetics's EcomScout rating and what does it mean?

Profusion Cosmetics has an EcomScout rating of A (52/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Profusion Cosmetics generate?

Profusion Cosmetics receives approximately 809.9K visits per year with estimated monthly revenue of $9.0K - $17.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Profusion Cosmetics use?

We detected 12 Shopify apps on Profusion Cosmetics, including Pre-Order, Shop, LoyaltyLion and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Cosmetics store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Profusion Cosmetics. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Cosmetics store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Profusion Cosmetics Shopify store analysis • CosmeticsBeauty & Personal Care • Unlikely Dropshipper • Rating: A

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