Pure Pens
purepens.co.ukPure Pens receives an EcomScout Rating of A (52/100), ranking #37,524 out of 1,125,939 Shopify stores we track. This Writing Instruments Office & Stationery store attracts 574.0K visits per year with estimated revenue of $9.8K - $22.9K/mo. It offers 2.3K products at an average price of £5.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 36%, direct 32%, paid 17%, referral 2%.
Product pricing: Average price of £5 (range: £2 – £15) — ≈ $6.93 USD. Budget-friendly positioning targeting volume sales.
Customer trust: Trustpilot score 4.8/5 based on 2,898 reviews. Excellent reputation — customers rate this store highly.
Top markets: GB (45%), IL (19%), US (12%).
Best-selling product: Colorverse Nebula Tomoe River Notebook - White (£14.58). Other top sellers include Diamine x Niche Pens Alexandrite Fountain Pen Ink, Pure Pens Glass Dip Pen, De Atramentis Document Ink - Black.
Writing Instruments Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Writing Instruments market generates $1M/month across 183 stores
- •12% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Writing Instruments stores earn $127K+/month
- •This store outperforms 94% of Writing Instruments competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Writing Instruments
Best Selling Products
#1Colorverse Nebula Tomoe River Notebook - White
£14.58≈ $19
#2Pure Pens Gift Card
£10≈ $13
#3Diamine x Niche Pens Alexandrite Fountain Pen Ink
£3.75≈ $4.76
#4Pure Pens Glass Dip Pen
£8.33≈ $11
#5De Atramentis Document Ink - Black
£14.17≈ $18
#6Lamy Z28 Converter
£4.17≈ $5.30
#7Ink Syringe - 3ml
£2.08≈ $2.64
#8Pen Cleaning & Maintenance Pack
£12.50≈ $16
#9Diamine Writer's Blood Fountain Pen Ink
£2.91≈ $3.70
#10Diamine Aurora Borealis Fountain Pen Ink
£2.91≈ $3.70
≈ $6.93 USD
Range: £2 - £15
Rating Breakdown
Traffic Sources
Trustpilot Rating
2,898 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Weaknesses
- Revenue performance needs improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (6)
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Frequently Asked Questions About Pure Pens
Is Pure Pens a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Pure Pens is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Pure Pens safe to buy from? Is it a scam?
Pure Pens has a Trustpilot rating of 4.8/5 based on 2,898 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is A (52/100).
What is Pure Pens's EcomScout rating and what does it mean?
Pure Pens has an EcomScout rating of A (52/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Pure Pens generate?
Pure Pens receives approximately 574.0K visits per year with estimated monthly revenue of $9.8K - $22.9K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Pure Pens use?
We detected 6 Shopify apps on Pure Pens, including Shop, Klaviyo: Email Marketing & SMS, Wishlist King and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Writing Instruments store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Pure Pens. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Writing Instruments store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.