Traffic breakdown: SearchOrganic 75%, Mail 19%, SearchPaid 5%, Direct 2%.
Product pricing: Average price of A$24 (range: A$8 – A$150) — ≈ $16 USD. Budget-friendly positioning targeting volume sales.
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Top markets: AU (83%), US (17%).
Best-selling product: Raw for Birds Parrot Pick N Mix (A$28.99). Other top sellers include Passwell Parrot Soft Food, Passwell Red Factor Canary Seed 1.5kg, Basic Fine Shell Grit 1kg.
How is the EcomScout Rating calculated? The B grade (34/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score.
Learn more about our methodology.