Traffic breakdown: direct 18%.
Product pricing: Average price of $152 (range: $15 – $668). Positioned in the premium segment.
Ad spend: Estimated $1.0K/mo in paid search ($12.1K/yr). Lean ad budget — primarily relying on organic or social channels.
Top markets: US (100%).
Best-selling product: 12 V LIGHT (NONE GU10 BASE) ($15). Other top sellers include M0 MECHANICAL CONTROL, M2 CONTROL 1206P V3.1 7 PINS, M1 CONTROL 0910P V3.0.
How is the EcomScout Rating calculated? The B+ grade (47/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score.
Learn more about our methodology.