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shop.equinox.com

shop.equinox.com
59/100
EcomScout

shop.equinox.com receives an EcomScout Rating of S (59/100), ranking #4,822 out of 146,080 Shopify stores we track. This Apparel Retail store attracts 996.0K visits per year with estimated revenue of $163.4K - $381.2K/mo. It offers 2.0K products at an average price of $119.

Store descriptionFeaturing brands to suit your high performance life. We take you from workout to hangout with curated, exclusive pieces and complete looks, inclusive of both performance and casual apparel categories. From must-have basics to designer indulgences, this is where fitness and fashion intersect.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$163.4K - $381.2K/mo
Est. Traffic/mo
83.0K
Products
2.0K
Top Market
US (96%)
Top Channel
Search (44%)
Est. Ad Spend/mo
$376.8K

Store Intelligence Summary

Traffic breakdown: Search 44%, Direct 37%, Mail 9%, Referrals 4%. This indicates a content-driven organic growth strategy.

Product pricing: Average price of $119 (range: $58 – $230). Positioned in the premium segment.

Ad spend: Estimated $376.8K/mo in paid search ($4.5M/yr). Heavy ad investor — likely scaling aggressively through paid channels.

Top markets: US (96%), CA (2%), KR (1%).

Best-selling product: Lululemon Like a Cloud Longline Bra B/C ($68.00). Other top sellers include ASRV Tetra-Lite Training Short 5" - Unlined, Lululemon Mile Maker Lightweight Short Sleeve Tee, Lululemon Camp Collar Woven Air Seersucker - Relaxed Fit.

How is the EcomScout Rating calculated? The S grade (59/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Apparel Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$49.9M/mo
Total Stores
32,395
Avg Revenue
$2K/mo
Top 10% Threshold
$11K/mo

Competition Breakdown

35%
54%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Apparel market generates $50M/month across 32,395 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 89% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Apparel stores earn $11K+/month
  • This store outperforms 86% of Apparel competitors
  • Jackets shows highest opportunity with $1,967 median revenue and medium competition
  • High average order value ($196) suggests premium positioning works well
  • 437 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
37.9%
Pages/Visit
8.8
Avg. Time on Site
6m 26s
Avg. Product Price
$119

Range: $58 - $230

Rating Breakdown

Marketing Efficiency86/100
Business Quality80/100
Revenue Performance73/100
Traffic Growth50/100

Traffic Sources

Search44.1%
Direct36.7%
Mail9.1%
Referrals3.9%
Social3.5%
Paid Referrals2.7%

Marketing & Ad Spend

Monthly Ad Spend

$377K

Google Ads estimate

Yearly Ad Budget

$4.5M

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
gyms near me1820K$2.62$42.6K
gym near me1050K$2.77$37.2K
yoga near me399K$6.67$17.3K
la fitnessEasy324K$0.62$18.1K
exerciseEasy203K$0.77$4.1K

Top Countries

🇺🇸United States
95.8%
🇨🇦Canada
1.8%
🇰🇷South Korea
0.6%
🇫🇷France
0.5%
🇪🇸Spain
0.4%

Analysis

Strengths

  • High business quality and trust indicators
  • Strong marketing efficiency and ROI

Weaknesses

  • Trustpilot rating and review volume need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

equinoxequinox shopequinox storeequinox the shopset active

Tech Stack & Apps

Browse All Apps →

Analytics

Google AnalyticsGoogle Tag ManagerHotjar

JavaScript

jQuery

E-commerce Platform

Shopify

Sales Channels

Shop

Payment

Shopify Payments

Email Marketing

Klaviyo: Email Marketing & SMSKlaviyo

Trending Apparel Products

Products gaining popularity in Apparel right now, based on Amazon & Google Trends data.

Men's Crew T-Shirts, Multipack, Style G1100

Men's Crew T-Shirts, Multipack, Style G1100

100
$18.89+257%
Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks

Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks

99
$17.98+96%
Women's Sexy Sleeveless Square Neck Adjustable Straps Bow Tie A-line Mini Party Club Dress

Women's Sexy Sleeveless Square Neck Adjustable Straps Bow Tie A-line Mini Party Club Dress

99
$38.99+144%
Men's Crew T-Shirts, Multipack, Style G1100

Men's Crew T-Shirts, Multipack, Style G1100

99
$18.89+257%
See all trending Apparel products

Frequently Asked Questions About shop.equinox.com

Is shop.equinox.com a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, shop.equinox.com is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is shop.equinox.com safe to buy from? Is it a scam?

We don't have Trustpilot review data for shop.equinox.com. However, our EcomScout rating is S (59/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is shop.equinox.com's EcomScout rating and what does it mean?

shop.equinox.com has an EcomScout rating of S (59/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does shop.equinox.com generate?

shop.equinox.com receives approximately 996.0K visits per year with estimated monthly revenue of $163.4K - $381.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does shop.equinox.com use?

We detected 3 Shopify apps on shop.equinox.com, including Pixboost Hero Banner, Klaviyo Reviews, Badgy : Product Label & Badges. The store uses the "Homepage Update 5.18" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Apparel store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against shop.equinox.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

shop.equinox.com Shopify store analysis • ApparelRetail • Unlikely Dropshipper • Rating: S

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