Traffic breakdown: SearchOrganic 34%, Direct 27%, SearchPaid 9%, DisplayAds 6%.
Product pricing: Average price of CA$32 (range: CA$6 – CA$65) — ≈ $24 USD. Budget-friendly positioning targeting volume sales.
Top markets: US (72%), CA (28%).
Best-selling product: Black and White Kuffiyeh - Made in Jordan (CA$35). Other top sellers include Sitti 100% Olive Oil Soap Bar, Red & White Kuffiyeh, Kuffiyeh XL Scrunchies - Handmade Bundle (Set of 2).
How is the EcomScout Rating calculated? The B grade (30/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score.
Learn more about our methodology.