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Solrano homepage screenshot
60/100
EcomScout

Solrano receives an EcomScout Rating of S (60/100), ranking #4,195 out of 139,045 Shopify stores we track. This Apparel Retail store attracts 1.2M visits per year with estimated revenue of $212.7K - $490.8K/mo. It offers 1.5K products.

Store descriptionSolrano was born in Boston, carved by tradition and sharpened by intent. Rooted in European heritage, our products are made for movement and expression.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$212.7K - $490.8K/mo
Est. Traffic/mo
96.8K
Products
1.5K
Top Market
US (100%)
Top Channel
Social (56%)
Trustpilot
1.3/5 (78)

Store Intelligence Summary

Traffic breakdown: Social 56%, Direct 23%, Mail 11%, Referrals 6%. Social-dominant traffic points to an influencer or ad-driven model.

Ad spend: Estimated $594/mo in paid search ($7.1K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 1.3/5 based on 78 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (100%).

Best-selling product: Noble Italiana Genuine Leather Sneakers ($$144.99). Other top sellers include Hudson Hoodie Shirt, SolarBoost Polarized Shades, SolarTracer Polarized Shades.

How is the EcomScout Rating calculated? The S grade (60/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Apparel Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$50.7M/mo
Total Stores
32,395
Avg Revenue
$2K/mo
Top 10% Threshold
$10K/mo

Competition Breakdown

35%
54%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Apparel market generates $51M/month across 32,395 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 89% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Apparel stores earn $10K+/month
  • This store outperforms 84% of Apparel competitors
  • Jackets shows highest opportunity with $1,967 median revenue and medium competition
  • High average order value ($196) suggests premium positioning works well
  • 437 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
79.0%
Pages/Visit
2.0
Avg. Time on Site
26s

Rating Breakdown

Business Quality80/100
Revenue Performance75/100
Traffic Growth55/100
Trustpilot45/100
Marketing Efficiency22/100

Traffic Sources

Social56.5%
Direct22.9%
Mail11.0%
Referrals6.4%
Search3.2%

Marketing & Ad Spend

Monthly Ad Spend

$594

Google Ads estimate

Yearly Ad Budget

$7K

Projected annually

Trustpilot Rating

1.3

78 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
100.0%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords

Shopify Theme

Detecting theme...

Top Keywords

chunky designer sneakers men'sserrano shoessolranosopranosolamusa

Tech Stack & Apps

Browse All Apps →

Analytics

Google AnalyticsGoogle Tag Manager

E-commerce Platform

ShopifyOpenCart

Sales Channels

Shop

Payment

Shopify Payments

Email Marketing

Klaviyo: Email Marketing & SMSKlaviyo

Fonts

Google Fonts

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Frequently Asked Questions About Solrano

Is Solrano a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Solrano is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Solrano safe to buy from? Is it a scam?

Solrano has a Trustpilot rating of 1.3/5 based on 78 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (60/100).

What is Solrano's EcomScout rating and what does it mean?

Solrano has an EcomScout rating of S (60/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Solrano generate?

Solrano receives approximately 1.2M visits per year with estimated monthly revenue of $212.7K - $490.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Solrano use?

We detected 2 Shopify apps on Solrano, including Advanced Predictive Search, Klaviyo Reviews. The store uses the "theme" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Apparel store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Solrano. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Solrano Shopify store analysis • ApparelRetail • Unlikely Dropshipper • Rating: S

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