Sunday Afternoons
sundayafternoons.comSunday Afternoons receives an EcomScout Rating of S (68/100), ranking #5,014 out of 1,120,912 Shopify stores we track. This Hats Fashion & Apparel store attracts 2.1M visits per year with estimated revenue of $115.9K - $251.0K/mo. It offers 182 products at an average price of $45.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 41%, direct 17%, paid 15%, social 11%.
Product pricing: Average price of $45 (range: $14 – $75). Mid-range pricing strategy.
Ad spend: Estimated $692/mo in paid search ($8.3K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 1.7/5 based on 3,137 reviews. Mixed reviews — potential service or quality concerns.
Top markets: US (84%), DE (3%), CA (2%).
Best-selling product: Kids' Play Hat ($38). Other top sellers include Ultra Adventure Hat, Adventure Hat, Kids' Fun Bucket.
Hats Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Hats market generates $1M/month across 660 stores
- •3% are enterprise stores (>$100K/mo) — achievable market
- •83% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Hats stores earn $18K+/month
- •This store outperforms 93% of Hats competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Hats
Best Selling Products
Range: $14 - $75
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$692
Google Ads estimate
Yearly Ad Budget
$8K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| hats for womenEasy | 2K | $0.82 | $1.5K |
| sunday afternoon hatsEasy | 2K | $0.48 | $219 |
| sun hats for menEasy | 1K | $0.18 | $119 |
| sunday afternoonsEasy | 1K | $0.48 | $266 |
| explorer hatEasy | 1K | $1.35 | $7 |
Trustpilot Rating
3,137 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
- High business quality and trust indicators
Shopify Theme
Tech Stack & Apps
Browse All Apps →
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Frequently Asked Questions About Sunday Afternoons
Is Sunday Afternoons a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Sunday Afternoons is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Sunday Afternoons safe to buy from? Is it a scam?
Sunday Afternoons has a Trustpilot rating of 1.7/5 based on 3,137 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (68/100).
What is Sunday Afternoons's EcomScout rating and what does it mean?
Sunday Afternoons has an EcomScout rating of S (68/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Sunday Afternoons generate?
Sunday Afternoons receives approximately 2.1M visits per year with estimated monthly revenue of $115.9K - $251.0K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Sunday Afternoons use?
We detected 7 Shopify apps on Sunday Afternoons, including Shop, Klaviyo: Email Marketing & SMS, Judge.me Product Reviews and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Hats store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Sunday Afternoons. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Hats store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.