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55.3M/yr• Specialty Foods
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swansonvitamins.com

swansonvitamins.com
S
64/100
EcomScout

swansonvitamins.com receives an EcomScout Rating of S (64/100), ranking #10,834 out of 1,193,851 Shopify stores we track. This Specialty Foods Food & Beverage store attracts 16.7M visits per year with estimated revenue of $870.1K - $2.2M/mo. It offers 2.5K+ products at an average price of $22.

Store descriptionShop science-backed supplements and wellness essentials that support health from every angle. High-quality formulas designed to fit real life

Analysis by EcomScout Research Team · How we calculate ratings

Specialty FoodsFood & BeverageChocolate
Est. Revenue/mo
$870.1K - $2.2M/mo
Est. Traffic/mo
1.4M
Products
2.5K+
Top Market
US (93%)
Top Channel
Direct (27%)
Est. Ad Spend/mo
$67.6K

Store Intelligence Summary

Traffic breakdown: Direct 27%, DisplayAds 19%, Mail 17%, SearchOrganic 14%. High direct traffic suggests strong brand recognition.

Product pricing: Average price of $22 (range: $1 – $191). Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $67.6K/mo in paid search ($810.7K/yr). Heavy ad investor — likely scaling aggressively through paid channels.

Top markets: US (93%), BR (0%), IN (0%).

Best-selling product: FemRebalance ($28.75). Other top sellers include Daily Immune Essentials Bundle, Source of Life Gold Tablets, Dreaminol Stress & Sleep Complex.

How is the EcomScout Rating calculated? The S grade (64/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Specialty Foods Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$42.8M/mo
Total Stores
13,287
Avg Revenue
$3K/mo
Top 10% Threshold
$55K/mo

Competition Breakdown

31%
38%
20%
5%
6%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Specialty Foods market generates $43M/month across 13,287 stores
  • •6% are enterprise stores (>$100K/mo) — achievable market
  • •Top 10% of Specialty Foods stores earn $55K+/month
  • •This store outperforms 94% of Specialty Foods competitors
  • •Low average order value ($0) — consider bundling or upsells
  • •795 enterprise stores (>$100K/mo) proves scalability in this market

Top Apps in Specialty Foods

Shop89%Block66%Judge.me Product Reviews33%Pre-Order29%

Best Selling Products

FemRebalance#1

FemRebalance

$28.75

Daily Immune Essentials Bundle#2

Daily Immune Essentials Bundle

$19.99

Source of Life Gold Tablets#3

Source of Life Gold Tablets

$97.71

Dreaminol Stress & Sleep Complex#4

Dreaminol Stress & Sleep Complex

$15.26

Source of Life Garden Folate#5

Source of Life Garden Folate

$9.31

Pro Creatine Performance System - Berry#6

Pro Creatine Performance System - Berry

$32.26

Hema-Plex Mini-Tabs#7

Hema-Plex Mini-Tabs

$13.56

Pro ThymoQuin Black Seed Oil 500#8

Pro ThymoQuin Black Seed Oil 500

$25.46

GI Natural Pro-Biotic Mega#9

GI Natural Pro-Biotic Mega

$45.01

Ice Chips Candy#10

Ice Chips Candy

$7.99

Analyzing...
Bounce Rate
38.1%
Pages/Visit
5.3
Avg. Time on Site
4m 23s
Avg. Product Price
$22

Range: $1 - $191

Rating Breakdown

Marketing Efficiency90/100
Business Quality76/100
Revenue Performance74/100
Traffic Growth70/100

Traffic Sources

Direct26.5%
DisplayAds18.7%
Mail17.4%
SearchOrganic14.5%
SearchPaid14.3%
Referrals4.1%
Affiliate2.4%
SocialOrganic1.0%
SocialPaid0.8%
GenAi0.2%

Marketing & Ad Spend

Monthly Ad Spend

$68K

Google Ads estimate

Yearly Ad Budget

$811K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
vitacostEasy130K$2.91$54.8K
vitamins56K$2.20$95.1K
cardiovascular56K$1.61$1.7K
resveratrol43K$1.45$7.4K
swanson vitaminsEasy34K$0.22$2.0K

Top Countries

🇺🇸United States
92.8%
🇧🇷Brazil
0.4%
🇮🇳India
0.3%
🇨🇦Canada
0.3%
🇭🇳Honduras
0.3%

Analysis

Strengths

  • Strong marketing efficiency and ROI

Weaknesses

  • Trustpilot rating and review volume need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service

Shopify Theme

Detecting theme...

Top Keywords

swansonswanson vitaminsswanson health productsswanson vitamins websiteswanson health

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (1)

Advanced Predictive Search5.0

E-commerce Platform

ShopifyMagento

Sales Channels

Shop

Reviews

TrustpilotTrustpilot

Payment

Shopify Payments

Analytics

Google AnalyticsGoogle Tag Manager

Wishlist

Wishlist King

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Frequently Asked Questions About swansonvitamins.com

Is swansonvitamins.com a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, swansonvitamins.com is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is swansonvitamins.com safe to buy from? Is it a scam?

We don't have Trustpilot review data for swansonvitamins.com. However, our EcomScout rating is S (64/100). Note: This store shows signs of dropshipping, which may mean longer shipping times (15-45 days).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is swansonvitamins.com's EcomScout rating and what does it mean?

swansonvitamins.com has an EcomScout rating of S (64/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does swansonvitamins.com generate?

swansonvitamins.com receives approximately 16.7M visits per year with estimated monthly revenue of $870.1K - $2.2M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does swansonvitamins.com use?

We detected 1 Shopify apps on swansonvitamins.com, including Advanced Predictive Search. The store uses the "Unknown" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Specialty Foods store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against swansonvitamins.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Specialty Foods store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

swansonvitamins.com Shopify store analysis • Specialty Foods • Food & Beverage • Likely Dropshipper • Rating: S

Last updated: August 6, 2026

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