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Thecoop

thecoop.com
S
61/100
EcomScout

Thecoop receives an EcomScout Rating of S (61/100), ranking #16,201 out of 1,193,064 Shopify stores we track. This College Apparel Fashion & Apparel store attracts 860.1K visits per year with estimated revenue of $43.9K - $95.1K/mo. It offers 244 products at an average price of $37.

Analysis by EcomScout Research Team · How we calculate ratings

College ApparelFashion & ApparelClothing & Accessories
Est. Revenue/mo
$43.9K - $95.1K/mo
Est. Traffic/mo
71.7K
Products
244
Top Market
US (83%)
Top Channel
organic (63%)
Trustpilot
2.9/5 (2)

Store Intelligence Summary

Traffic breakdown: organic 63%, direct 15%, paid 6%, social 3%.

Product pricing: Average price of $37 (range: $6 – $65). Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $2.5K/mo in paid search ($30.1K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 2.9/5 based on 2 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (83%), DE (3%), CA (2%).

Best-selling product: Harvard Varsity Letter Washed Twill Hat ($32.98). Other top sellers include Harvard League Women's Mock Neck Pullover Sweatshirt, MIT Block Logo Washed Twill Hat, MIT Seal Champion Hooded Sweatshirt.

How is the EcomScout Rating calculated? The S grade (61/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

College Apparel Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$19K/mo
Total Stores
16
Avg Revenue
$1K/mo
Top 10% Threshold
$25K/mo

Competition Breakdown

44%
38%
13%
6%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The College Apparel market generates $0M/month across 16 stores
  • •82% of stores earn less than $10K/month — relatively low barrier to entry
  • •Top 10% of College Apparel stores earn $25K+/month
  • •This store outperforms 95% of College Apparel competitors
  • •Low average order value ($0) — consider bundling or upsells

Top Apps in College Apparel

Shop121%Block43%Klaviyo: Email Marketing & SMS17%Frequently Bought Together15%

Best Selling Products

Harvard Varsity Letter Washed Twill Hat#1

Harvard Varsity Letter Washed Twill Hat

$32.98

Harvard League Women's Mock Neck Pullover Sweatshirt#2

Harvard League Women's Mock Neck Pullover Sweatshirt

$64.98

MIT Block Logo Washed Twill Hat#3

MIT Block Logo Washed Twill Hat

$32.98

MIT Seal Champion Hooded Sweatshirt#4

MIT Seal Champion Hooded Sweatshirt

$54.98

MIT League Victory Falls Tee Shirt#5

MIT League Victory Falls Tee Shirt

$34.98

MIT Mini Contemporary logo#6

MIT Mini Contemporary logo

$32.98

MIT Outside Decal#7

MIT Outside Decal

$5.98

Analyzing...
Bounce Rate
37.0%
Pages/Visit
5.3
Avg. Time on Site
1m 13s
Avg. Product Price
$37

Range: $6 - $65

Rating Breakdown

Business Quality80/100
Traffic Growth75/100
Marketing Efficiency58/100
Revenue Performance56/100
Trustpilot45/100

Traffic Sources

organic62.9%
direct14.8%
paid6.0%
social3.2%
referral2.6%

Marketing & Ad Spend

Monthly Ad Spend

$3K

Google Ads estimate

Yearly Ad Budget

$30K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
sweaterEasy77K$1.15$15.9K
van heusenEasy26K$0.46$5.8K
lrgEasy9K$0.13$9
lifeisgoodEasy6K$0.12$94
harvard coopEasy6K$0.61$1

Trustpilot Rating

2.9

2 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
82.9%
🇩🇪Germany
3.2%
🇨🇦Canada
2.4%
🇻🇳Vietnam
1.9%
🇬🇧United Kingdom
1.7%

Analysis

Strengths

  • High business quality and trust indicators

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (2)

ShopKlaviyo: Email Marketing & SMS

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Trending Products to Sell

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JanSport SuperBreak One Backpacks - Durable, Lightweight Bookbag with 1 Main Compartment, Front Utility Pocket with Built-in Organizer - Premium Backpack, Black

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Frequently Asked Questions About Thecoop

Is Thecoop a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Thecoop is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Thecoop safe to buy from? Is it a scam?

Thecoop has a Trustpilot rating of 2.9/5 based on 2 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (61/100).

What is Thecoop's EcomScout rating and what does it mean?

Thecoop has an EcomScout rating of S (61/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Thecoop generate?

Thecoop receives approximately 860.1K visits per year with estimated monthly revenue of $43.9K - $95.1K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Thecoop use?

We detected 2 Shopify apps on Thecoop, including Shop, Klaviyo: Email Marketing & SMS.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this College Apparel store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Thecoop. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a College Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Thecoop Shopify store analysis • College Apparel • Fashion & Apparel • Unlikely Dropshipper • Rating: S

Last updated: July 31, 2026

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