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The Rug Seller

therugseller.co.uk
61/100
EcomScout

The Rug Seller receives an EcomScout Rating of S (61/100), ranking #9,169 out of 911,641 Shopify stores we track. This Rugs Home & Garden store attracts 423.6K visits per year with estimated revenue of $42.9K - $94.3K/mo. It offers 2.5K+ products at an average price of £60.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$42.9K - $94.3K/mo
Est. Traffic/mo
35.3K
Products
2.5K+
Top Market
GB (76%)
Top Channel
organic (38%)
Trustpilot
2.8/5 (2,203)

Store Intelligence Summary

Traffic breakdown: organic 38%, referral 31%, social 11%, paid 8%.

Product pricing: Average price of £60 (range: £21 – £150) — ≈ $76 USD. Mid-range pricing strategy.

Ad spend: Estimated $487/mo in paid search ($5.8K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 2.8/5 based on 2,203 reviews. Mixed reviews — potential service or quality concerns.

Top markets: GB (76%), IN (13%), US (11%).

Best-selling product: Anti-Slip Rug Underlay (£20.52). Other top sellers include Origins Sisal Woven Border Textured Rug in Light Beige, Maestro Traditional Vintage Medallion Rugs in Red, Twilight Speckled Shaggy Rugs 39001 6926 in Light Cream.

How is the EcomScout Rating calculated? The S grade (61/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Rugs Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$3.1M/mo
Total Stores
307
Avg Revenue
$10K/mo
Top 10% Threshold
$85K/mo

Competition Breakdown

19%
31%
33%
9%
8%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Rugs market generates $3M/month across 307 stores
  • 8% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Rugs stores earn $85K+/month
  • This store outperforms 88% of Rugs competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
70.4%
Pages/Visit
1.5
Avg. Time on Site
8s
Avg. Product Price
£60

≈ $76 USD

Range: £21 - £150

Rating Breakdown

Business Quality80/100
Traffic Growth70/100
Trustpilot70/100
Revenue Performance58/100
Marketing Efficiency27/100

Traffic Sources

organic38.5%
referral30.7%
social10.8%
paid7.7%
direct7.1%

Marketing & Ad Spend

Monthly Ad Spend

$487

Google Ads estimate

Yearly Ad Budget

$6K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
rugs for sale7K$1.91$11.9K
buy rug270$2.31$2.5K
the rug shoppeEasy150--
carpet seller90$5.88$11
rug sellers90--

Trustpilot Rating

2.8

2,203 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
75.9%
🇮🇳India
12.7%
🇺🇸United States
11.3%

Analysis

Strengths

  • High business quality and trust indicators
  • High-quality product catalog

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (1)

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Frequently Asked Questions About The Rug Seller

Is The Rug Seller a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, The Rug Seller is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is The Rug Seller safe to buy from? Is it a scam?

The Rug Seller has a Trustpilot rating of 2.8/5 based on 2,203 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (61/100).

What is The Rug Seller's EcomScout rating and what does it mean?

The Rug Seller has an EcomScout rating of S (61/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does The Rug Seller generate?

The Rug Seller receives approximately 423.6K visits per year with estimated monthly revenue of $42.9K - $94.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does The Rug Seller use?

We detected 1 Shopify apps on The Rug Seller, including Float.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Rugs store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against The Rug Seller. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Rugs store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

The Rug Seller Shopify store analysis • RugsHome & Garden • Unlikely Dropshipper • Rating: S

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