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Thetallowedtruth

thetallowedtruth.com
50/100
EcomScout

Thetallowedtruth receives an EcomScout Rating of B+ (50/100), ranking #9,963 out of 138,934 Shopify stores we track. This Skincare Beauty & Personal Care store attracts 711.4K visits per year with estimated revenue of $25.4K - $59.2K/mo. It offers 13 products at an average price of $41.

Store descriptionThe real secret to amazing skin: Tallow. Most cosmetics are ruining your life. It's time for something different. This is The Tallowed Truth, pro freedom, non vegan skin care that loves you back.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$25.4K - $59.2K/mo
Est. Traffic/mo
59.3K
Products
13
Top Market
CA (41%)
Top Channel
Search (46%)
Trustpilot
3.4/5 (2)

Store Intelligence Summary

Traffic breakdown: Search 46%, Social 35%, Direct 8%, Paid Referrals 6%. This indicates a content-driven organic growth strategy.

Product pricing: Average price of $41 (range: $30 – $50). Mid-range pricing strategy.

Ad spend: Estimated $121/mo in paid search ($1.5K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 3.4/5 based on 2 reviews. Mixed reviews — potential service or quality concerns.

Top markets: CA (41%), US (30%), ID (12%).

Best-selling product: Freedom Field Balm ($29.99). Other top sellers include F-Balm - Freedom Convoy Special Edition - Premium Tallow Balm, The Freedom Face Whip - SUMMER SCENT, S-Balm - Tallow and Zinc Sun Lotion.

How is the EcomScout Rating calculated? The B+ grade (50/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Skincare Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$9.6M/mo
Total Stores
7,392
Avg Revenue
$1K/mo
Top 10% Threshold
$11K/mo

Competition Breakdown

42%
48%
8%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Skincare market generates $10M/month across 7,392 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 90% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Skincare stores earn $11K+/month
  • This store outperforms 89% of Skincare competitors
  • Cleansers shows highest opportunity with $1,540 median revenue and medium competition
  • High average order value ($183) suggests premium positioning works well
  • 102 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
39.2%
Pages/Visit
3.1
Avg. Time on Site
45s
Avg. Product Price
$41

Range: $30 - $50

Rating Breakdown

Business Quality76/100
Trustpilot55/100
Traffic Growth50/100
Revenue Performance49/100
Marketing Efficiency22/100

Traffic Sources

Search45.9%
Social34.9%
Direct7.7%
Paid Referrals5.9%
Referrals5.1%
Mail0.4%

Marketing & Ad Spend

Monthly Ad Spend

$121

Google Ads estimate

Yearly Ad Budget

$1K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
tallow balmEasy400$0.40$9
f balmEasy90--
tallow for skinEasy90--
tallow face creamEasy90--
tallow skin careEasy55--

Trustpilot Rating

3.4

2 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇨🇦Canada
40.5%
🇺🇸United States
30.2%
🇮🇩Indonesia
12.2%
🇬🇧United Kingdom
7.1%
🇧🇷Brazil
2.8%

Analysis

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

the tallowed truthtallowed truthf-balm tallowthetallowedtruthbeef tallow

Tech Stack & Apps

Browse All Apps →

E-commerce Platform

ShopifyOpenCart

Sales Channels

Shop

Customer Support

Gorgias

Reviews

Loox Photo ReviewsLooxJudge.me Product ReviewsJudge.meStamped.io Product Reviews+2 more

Payment

Shopify Payments

Analytics

Microsoft ClarityGoogle Analytics

Trending Skincare Products

Products gaining popularity in Skincare right now, based on Amazon & Google Trends data.

medicube Toner Pads Zero Pore Pad 2.0 | Dual-Textured Facial Pad for Exfoliation and Pore Care with 4.5% AHA Lactic Acid, 0.45% BHA Salicylic Acid | Ideal for All, Korean Skin Care, 70 Pads (1 Pack)

medicube Toner Pads Zero Pore Pad 2.0 | Dual-Textured Facial Pad for Exfoliation and Pore Care with 4.5% AHA Lactic Acid, 0.45% BHA Salicylic Acid | Ideal for All, Korean Skin Care, 70 Pads (1 Pack)

76
$18.90+40%
Banana Boat Sport Ultra SPF 50 Sunscreen Spray | Banana Boat Sunscreen Spray SPF 50, Water Resistant, Oxybenzone Free, Sunblock, 6oz each Twin Pack

Banana Boat Sport Ultra SPF 50 Sunscreen Spray | Banana Boat Sunscreen Spray SPF 50, Water Resistant, Oxybenzone Free, Sunblock, 6oz each Twin Pack

67
$13.97+31%
Neutrogena Ultra Sheer Dry-Touch Sunscreen Lotion SPF 70, Broad Spectrum, Water Resistant 80 Min, Oil-Free, Oxybenzone-Free, Non-Comedogenic, Matte Finish, Body Sunscreen, Travel Size 3 Fl Oz

Neutrogena Ultra Sheer Dry-Touch Sunscreen Lotion SPF 70, Broad Spectrum, Water Resistant 80 Min, Oil-Free, Oxybenzone-Free, Non-Comedogenic, Matte Finish, Body Sunscreen, Travel Size 3 Fl Oz

66
$6.89+14%
The Ordinary Niacinamide 10% + Zinc 1%, Smoothing Serum for Blemish-Prone Skin

The Ordinary Niacinamide 10% + Zinc 1%, Smoothing Serum for Blemish-Prone Skin

61
$6.00+12%
See all trending Skincare products

Frequently Asked Questions About Thetallowedtruth

Is Thetallowedtruth a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Thetallowedtruth is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is Thetallowedtruth safe to buy from? Is it a scam?

Thetallowedtruth has a Trustpilot rating of 3.4/5 based on 2 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is B+ (50/100).

What is Thetallowedtruth's EcomScout rating and what does it mean?

Thetallowedtruth has an EcomScout rating of B+ (50/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Thetallowedtruth generate?

Thetallowedtruth receives approximately 711.4K visits per year with estimated monthly revenue of $25.4K - $59.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Thetallowedtruth use?

We detected 2 Shopify apps on Thetallowedtruth, including Advanced Predictive Search, Klaviyo Reviews. The store uses the "Subscribe Page Amends|New Design|Main|11th May" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Skincare store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Thetallowedtruth. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Skincare store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Thetallowedtruth Shopify store analysis • SkincareBeauty & Personal Care • Likely Dropshipper • Rating: B+

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