This is Beauty
thisisbeauty.usThis is Beauty receives an EcomScout Rating of A+ (58/100), ranking #23,214 out of 1,190,454 Shopify stores we track. This Cosmetics Beauty & Personal Care store attracts 454.9K visits per year with estimated revenue of $11.6K - $22.6K/mo. It offers 2.5K+ products at an average price of $13.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: paid 50%, organic 32%, direct 5%, social 2%.
Product pricing: Average price of $13 (range: $6 – $44). Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $26/mo in paid search ($312/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.8/5 based on 902 reviews. Excellent reputation — customers rate this store highly.
Top markets: US (80%), GB (5%), PH (5%).
Best-selling product: e.l.f. Glow Reviver Plumping Lip Oil Gift Set 4pc - Missing Box ($16.95). Other top sellers include e.l.f. SKIN Suntouchable Invisible Sunscreen SPF 35 1.7 fl oz - Imperfect Box, Dashing Diva One Gel Magnetic Nail Polish Rogue 10ml - Imperfect Container, Neutrogena Hydro Boost Hydrating Setting Powder 0.45oz - New.
Cosmetics Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Cosmetics market generates $3M/month across 1,938 stores
- •5% are enterprise stores (>$100K/mo) — achievable market
- •75% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Cosmetics stores earn $42K+/month
- •This store outperforms 96% of Cosmetics competitors
- •Low average order value ($0) — consider bundling or upsells
- •98 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Cosmetics
Best Selling Products
#1e.l.f. Glow Reviver Plumping Lip Oil Gift Set 4pc - Missing Box
$16.95
#2NYX Professional Makeup Jelly Job Peptide Lip Gloss 08 Jelly Kiss'd 0.25 fl oz - New
$8.95
#3e.l.f. SKIN Suntouchable Invisible Sunscreen SPF 35 1.7 fl oz - Imperfect Box
$6.95
#4Maybelline Lash Sensational Body Volume Mascara 904 Waterproof Very Black 0.24 fl oz - Imperfect Box
$10.99
#5Native Mineral Sunscreen Spray Pear & Coconut Water SPF 30 7 fl oz - Imperfect Container
$10.95
#6Cetaphil Deep Hydration Refreshing Hyaluronic Acid Eye Serum 0.5 fl oz - Imperfect Box
$9.95
#7Dashing Diva One Gel Magnetic Nail Polish Rogue 10ml - Imperfect Container
$10.99
#8Neutrogena Mineral Ultra Sheer Sunscreen Lotion SPF 30 3oz - Imperfect Container
$8.95
#9Neutrogena Hydro Boost Hydrating Setting Powder 0.45oz - New
$11.99
#10MCoBeauty XtendLash Growth Serum Mascara - Imperfect Box
$7.95
Range: $6 - $44
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$26
Google Ads estimate
Yearly Ad Budget
$312
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| beautystoredepotEasy | 270 | - | - |
| buy elf cosmeticsEasy | 80 | $1.28 | $8 |
| full size beauty | 70 | $2.84 | - |
| this is beautyEasy | 55 | - | - |
| beautyusa | 28 | $0.56 | - |
Trustpilot Rating
902 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Weaknesses
- Revenue performance needs improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (8)
Trustpilot
Collective
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ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses
Frequently Asked Questions About This is Beauty
Is This is Beauty a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, This is Beauty is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is This is Beauty safe to buy from? Is it a scam?
This is Beauty has a Trustpilot rating of 4.8/5 based on 902 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is A+ (58/100).
What is This is Beauty's EcomScout rating and what does it mean?
This is Beauty has an EcomScout rating of A+ (58/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does This is Beauty generate?
This is Beauty receives approximately 454.9K visits per year with estimated monthly revenue of $11.6K - $22.6K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does This is Beauty use?
We detected 8 Shopify apps on This is Beauty, including Shop, Trustpilot, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Cosmetics store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against This is Beauty. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Cosmetics store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.