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Trixie Cosmetics

trixiecosmetics.com

Pro formulas in toy packaging from drag superstar Trixie Mattel.

52/100
EcomScout Rating
Rank #7,893 of 126,192
Products
96
Category Rank
#946
in Makeup

Makeup Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$1.8M/mo
Total Stores
1,478
Avg Revenue
$1K/mo
Top 10% Threshold
$6K/mo

Competition Breakdown

43%
49%
6%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Makeup market generates $2M/month across 1,478 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 92% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Makeup stores earn $6K+/month
  • This store outperforms 81% of Makeup competitors
  • High average order value ($183) suggests premium positioning works well
Analyzing...
Bounce Rate
40.0%
Pages/Visit
5.4
Avg. Time on Site
1m 10s
Avg. Product Price
$21

Range: $6 - $110

Rating Breakdown

Business Quality76/100
Traffic Growth55/100
Revenue Performance52/100
Trustpilot50/100
Marketing Efficiency28/100

Traffic Sources

Search44.6%
Direct38.9%
Social12.9%
Referrals2.9%
Mail0.6%

Trustpilot Rating

2.8

10 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
66.0%
🇬🇧United Kingdom
5.3%
🇦🇺Australia
3.9%
🇨🇦Canada
3.6%
🇧🇷Brazil
3.3%

Analysis

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

trixie cosmeticstrixie matteltrixietrixie mattel cosmeticstrixie mattel makeup

Tech Stack & Apps

Browse All Apps →

Analytics

Facebook PixelGoogle Analytics

E-commerce Platform

ShopifyOpenCart

Sales Channels

Shop

Back in Stock

Back in Stock

Payment

Shopify Payments

Reviews

Judge.me Product ReviewsJudge.me

Trending Makeup Products

Products gaining popularity in Makeup right now, based on Amazon & Google Trends data.

UCANBE Highly Pigmented Eye Makeup Palette, Matte Shimmer Metallic Eyeshadow Pallet Long Lasting Blendable Natural Colors Make Up Eye Shadows Cosmetics Gift Kit

UCANBE Highly Pigmented Eye Makeup Palette, Matte Shimmer Metallic Eyeshadow Pallet Long Lasting Blendable Natural Colors Make Up Eye Shadows Cosmetics Gift Kit

86
$9.99+42%
wet n wild Silk Finish Lipstick, Hydrating Rich Buildable Lip Color, Formulated with Vitamins A,E, & Macadamia for Ultimate Hydration, Cruelty-Free & Vegan - Dark Pink Frost

wet n wild Silk Finish Lipstick, Hydrating Rich Buildable Lip Color, Formulated with Vitamins A,E, & Macadamia for Ultimate Hydration, Cruelty-Free & Vegan - Dark Pink Frost

78
$1.00+53%
Clinique Almost Lipstick Tinted Lip Balm in 3 Iconic Shades Black Honey, Pink, and Nude Honey | Sheer + Lightweight

Clinique Almost Lipstick Tinted Lip Balm in 3 Iconic Shades Black Honey, Pink, and Nude Honey | Sheer + Lightweight

74
$18.75+29%
Revlon Super Lustrous Lipstick, Creamy Formula For Soft, Fuller-Looking Lips, Moisturized Feel, 764 On the Mauve, 0.15 oz

Revlon Super Lustrous Lipstick, Creamy Formula For Soft, Fuller-Looking Lips, Moisturized Feel, 764 On the Mauve, 0.15 oz

73
$6.87+32%
See all trending Makeup products

Frequently Asked Questions About Trixie Cosmetics

Is Trixie Cosmetics a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Trixie Cosmetics is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is Trixie Cosmetics safe to buy from? Is it a scam?

Trixie Cosmetics has a Trustpilot rating of 2.8/5 based on 10 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is A (52/100).

What is Trixie Cosmetics 's EcomScout rating and what does it mean?

Trixie Cosmetics has an EcomScout rating of A (52/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Trixie Cosmetics generate?

Trixie Cosmetics receives approximately 1.4M visits per year with estimated monthly revenue of $34.2K - $79.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Trixie Cosmetics use?

We detected 9 Shopify apps on Trixie Cosmetics , including Reveal: Customer Data & NPS, Judge.me Ali Reviews Importer, Agree Terms & Conditions PRO and more. The store uses the "Vantage" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Makeup store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Trixie Cosmetics . Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Makeup store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Trixie Cosmetics Shopify store analysis • MakeupBeauty & Personal Care • Likely Dropshipper • Rating: A

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