Traffic breakdown: Direct 31%, SearchOrganic 27%, Referrals 12%, DisplayAds 8%. High direct traffic suggests strong brand recognition.
Product pricing: Average price of $41 (range: $10 – $120). Mid-range pricing strategy.
Top markets: US (100%).
Best-selling product: 4 Drink Holder with Strap ($35.99). Other top sellers include Mini essentials bag, Leakproof Meal Container, Matching lunch bag.
How is the EcomScout Rating calculated? The C+ grade (27/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score.
Learn more about our methodology.