TRU
tru.earthTRU receives an EcomScout Rating of A+ (56/100), ranking #24,657 out of 1,121,272 Shopify stores we track. This Cleaning Supplies Home & Garden store attracts 738.2K visits per year with estimated revenue of $17.8K - $39.1K/mo. It offers 71 products at an average price of $21.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: paid 22%, organic 20%, social 13%, direct 11%.
Product pricing: Average price of $21 (range: $10 – $30). Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $9.6K/mo in paid search ($115.4K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 2.6/5 based on 8 reviews. Mixed reviews — potential service or quality concerns.
Top markets: US (37%), CA (26%), VN (4%).
Best-selling product: Tru Earth Laundry Detergent ($29.99). Other top sellers include Tru Earth Fabric Softener, Tru Earth Platinum Laundry Detergent, Tru Earth Multi-Surface Cleaner.
Cleaning Supplies Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Cleaning Supplies market generates $0M/month across 372 stores
- •2% are enterprise stores (>$100K/mo) — achievable market
- •81% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Cleaning Supplies stores earn $23K+/month
- •This store outperforms 95% of Cleaning Supplies competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Cleaning Supplies
Best Selling Products
#1Tru Earth Laundry Detergent
$29.99
#2Tru Earth Fabric Softener
$17.95
#3Tru Earth Platinum Laundry Detergent
$22.95
#4Tru Earth Multi-Surface Cleaner
$19.95
#5Tru Earth Toilet Bowl Cleaner
$24.95
#6Tru Earth Laundry Detergent
$29.99
#7Tru Earth Laundry Detergent
$29.99
#8Tru Earth Platinum Laundry Detergent
$22.95
#9Tru Earth Scent Booster
$14.99
#10Tru Earth Dishwasher Detergent Tablets
$14.95
Range: $10 - $30
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$10K
Google Ads estimate
Yearly Ad Budget
$115K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| laundry | 48K | $2.02 | $21.3K |
| laundry detergentEasy | 15K | $3.35 | $44.6K |
| fabric softener | 9K | $0.26 | $8 |
| eco friendly productsEasy | 5K | $1.14 | $448 |
| dryer sheetsEasy | 4K | $3.02 | $4.2K |
Trustpilot Rating
8 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Trustpilot rating and review volume need improvement
Recommendations
- Encourage customer reviews, respond to feedback, and improve customer service
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (5)
Shogun Page Builder
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Frequently Asked Questions About TRU
Is TRU a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, TRU is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is TRU safe to buy from? Is it a scam?
TRU has a Trustpilot rating of 2.6/5 based on 8 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is A+ (56/100).
What is TRU's EcomScout rating and what does it mean?
TRU has an EcomScout rating of A+ (56/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does TRU generate?
TRU receives approximately 738.2K visits per year with estimated monthly revenue of $17.8K - $39.1K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does TRU use?
We detected 5 Shopify apps on TRU, including Shogun Page Builder, Shop, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Cleaning Supplies store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against TRU. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Cleaning Supplies store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.