Truthpaste
truthpaste.co.ukTruthpaste receives an EcomScout Rating of A+ (58/100), ranking #11,685 out of 753,516 Shopify stores we track. This Supplements Health & Wellness store attracts 510.1K visits per year with estimated revenue of $17.6K - $35.2K/mo. It offers 53 products at an average price of £16.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 41%, social 21%, paid 14%.
Product pricing: Average price of £16 (range: £4 – £58) — ≈ $21 USD. Budget-friendly positioning targeting volume sales.
Customer trust: Trustpilot score 4.7/5 based on 175 reviews. Excellent reputation — customers rate this store highly.
Top markets: GB (54%), US (33%), IN (9%).
Best-selling product: Enamel Repair Mask (£20). Other top sellers include Original: Peppermint & Wintergreen (100ml), Charcoal: Peppermint & Spearmint (100ml), Hydroxyapatite: Peppermint (100ml).
Supplements Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Supplements market generates $9M/month across 3,056 stores
- •5% are enterprise stores (>$100K/mo) — achievable market
- •73% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Supplements stores earn $42K+/month
- •This store outperforms 93% of Supplements competitors
- •Low average order value ($0) — consider bundling or upsells
- •155 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Supplements
Best Selling Products
#1Enamel Repair Mask
£20≈ $25
#2Original: Peppermint & Wintergreen (100ml)
£12.95≈ $16
#3Charcoal: Peppermint & Spearmint (100ml)
£12.95≈ $16
#4Strong Mint Probiotic Mouthwash Fluoride Free 300ml
£13≈ $17
#5Hydroxyapatite: Peppermint (100ml)
£13.95≈ $18
#6The Essentials Bundle
£38.45≈ $49
#7Original: Fennel (100ml)
£12.95≈ $16
#8Kids: Mild Mint (100ml)
£12.95≈ $16
#9Charcoal: Orange & Fennel (100ml)
£12.95≈ $16
#10Strong Mint Probiotic Mouthwash With Fluoride 300ml
£13≈ $17
≈ $21 USD
Range: £4 - £58
Rating Breakdown
Traffic Sources
Trustpilot Rating
175 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →
Trustpilot
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Frequently Asked Questions About Truthpaste
Is Truthpaste a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Truthpaste is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Truthpaste safe to buy from? Is it a scam?
Truthpaste has a Trustpilot rating of 4.7/5 based on 175 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is A+ (58/100).
What is Truthpaste's EcomScout rating and what does it mean?
Truthpaste has an EcomScout rating of A+ (58/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Truthpaste generate?
Truthpaste receives approximately 510.1K visits per year with estimated monthly revenue of $17.6K - $35.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Truthpaste use?
We detected 13 Shopify apps on Truthpaste, including Shop, Klaviyo: Email Marketing & SMS, Trustpilot and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Supplements store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Truthpaste. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Supplements store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.