Traffic breakdown: DisplayAds 55%, Direct 32%, SocialPaid 6%, SocialOrganic 5%.
Product pricing: Average price of $42 (range: $15 – $99). Mid-range pricing strategy.
Ad spend: Estimated $5.2K/mo in paid search ($62.0K/yr). Lean ad budget — primarily relying on organic or social channels.
Top markets: US (83%), PK (9%), IL (5%).
Best-selling product: Daily Immunity Mix ($99). Other top sellers include Branded Canister, Branded Frother, Daily Immunity Mix Trial Bag.
How is the EcomScout Rating calculated? The B+ grade (39/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score.
Learn more about our methodology.