Tuft & Needle
tuftandneedle.comTuft & Needle receives an EcomScout Rating of S (69/100), ranking #1,259 out of 199,057 Shopify stores we track. This Furniture Home & Garden store attracts 2.8M visits per year with estimated revenue of $1.3M - $2.9M/mo. It offers 103 products at an average price of $416.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 60%, direct 20%, social 2%, referral 1%.
Product pricing: Average price of $416 (range: $60 – $1445). Positioned in the premium segment.
Ad spend: Estimated $508.6K/mo in paid search ($6.1M/yr). Heavy ad investor — likely scaling aggressively through paid channels.
Customer trust: Trustpilot score 2.4/5 based on 15 reviews. Mixed reviews — potential service or quality concerns.
Top markets: US (87%), IN (4%), VN (2%).
Best-selling product: T&N Original Mattress - Legacy Edition ($499). Other top sellers include T&N Original Mattress, T&N Original Hybrid Mattress, T&N Mint Mattress.
Furniture Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Furniture market generates $7M/month across 4,835 stores
- •1% are enterprise stores (>$100K/mo) — achievable market
- •89% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Furniture stores earn $11K+/month
- •This store outperforms 87% of Furniture competitors
- •Chairs shows highest opportunity with $1,673 median revenue and medium competition
- •High average order value ($253) suggests premium positioning works well
Top Apps in Furniture
Best Selling Products
Range: $60 - $1445
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$509K
Google Ads estimate
Yearly Ad Budget
$6.1M
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| mattress stores near me | 288K | $0.94 | $92 |
| purple mattressEasy | 242K | $2.54 | $211.8K |
| mattress firmEasy | 200K | $2.58 | $304.4K |
| bed | 179K | $2.08 | $182.4K |
| casperEasy | 161K | $2.25 | $117.5K |
Trustpilot Rating
15 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Strong revenue performance and growth
- High business quality and trust indicators
- Strong marketing efficiency and ROI
Weaknesses
- Trustpilot rating and review volume need improvement
Recommendations
- Encourage customer reviews, respond to feedback, and improve customer service
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (4)
Similar Stores
View all →Trending Furniture Products
Products gaining popularity in Furniture right now, based on Amazon & Google Trends data.
DUMOS 31 Inch Small Computer Desk for Home Office, Gaming Writing Desks for Bedroom Modern Study Work Table Simple Style Workstation with Reinforcement Structure, Black
Veken 55 Inch Large Electric Standing Desk,Sit to Stand Up, Heights Adjustable, Work Home Office Computer Table for Study, Walking Pad, Writing, and Games, Wooden Desktop Desks, White
9-Drawer Dresser for Bedroom, Anti-Tip Tall Storage Organizer Chest of Drawers with Wooden Top and Metal Frame Fabric Bins for Closet, Living Room, Hallway, Entryway, Black
NEO CHAIR Office Desk Computer Chair Ergonomic Mesh Gaming Cushion Seat with Comfy Lumbar Mid Back Support Adjustable Height Swivel Rolling Wheels for Home Task (Mesh Black)
Frequently Asked Questions About Tuft & Needle
Is Tuft & Needle a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Tuft & Needle is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Tuft & Needle safe to buy from? Is it a scam?
Tuft & Needle has a Trustpilot rating of 2.4/5 based on 15 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (69/100).
What is Tuft & Needle's EcomScout rating and what does it mean?
Tuft & Needle has an EcomScout rating of S (69/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Tuft & Needle generate?
Tuft & Needle receives approximately 2.8M visits per year with estimated monthly revenue of $1.3M - $2.9M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Tuft & Needle use?
We detected 4 Shopify apps on Tuft & Needle, including Shop, Shopify Forms, Countdown Timer and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Furniture store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Tuft & Needle. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Furniture store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.