Traffic breakdown: direct 9%.
Product pricing: Average price of €21 (range: €20 – €23) — ≈ $23 USD. Budget-friendly positioning targeting volume sales.
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Top markets: DE (100%).
Best-selling product: Detox Salt Scrub (€19.90). Other top sellers include Glory Glass Styling Spray, Volume Vibrance Shampoo, Volume Velvet Conditioner.
How is the EcomScout Rating calculated? The B grade (35/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score.
Learn more about our methodology.