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72/100
EcomScout

Xlash receives an EcomScout Rating of S (72/100), ranking #1,035 out of 482,791 Shopify stores we track. This Eye Care & Cosmetics Beauty & Personal Care store attracts 392.6K visits per year with estimated revenue of $16.4K - $31.8K/mo. It offers 52 products at an average price of $321.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$16.4K - $31.8K/mo
Est. Traffic/mo
32.7K
Products
52
Top Market
SE (60%)
Top Channel
N/A
Trustpilot
4.5/5 (570)

Store Intelligence Summary

Product pricing: Average price of $321 (range: $59 – $599). Positioned in the premium segment.

Ad spend: Estimated $43/mo in paid search ($516/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.5/5 based on 570 reviews. Excellent reputation — customers rate this store highly.

Top markets: SE (60%), US (12%), NO (9%).

Best-selling product: Hair Booster ($399). Other top sellers include Xlash Ögonfransserum 3ml, Xlash Ögonfransserum 5ml, Awakening Eye Gels.

How is the EcomScout Rating calculated? The S grade (72/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Eye Care & Cosmetics Market Intelligence

Benchmark this competitor against the market

Top 90%
by revenue
Market Size
$335K/mo
Total Stores
1
Avg Revenue
$335K/mo
Top 10% Threshold
$335K/mo

Competition Breakdown

100%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Eye Care & Cosmetics market generates $0M/month across 1 stores
  • 100% are enterprise stores (>$100K/mo) — competitive market
  • This store outperforms 0% of Eye Care & Cosmetics competitors
  • Low average order value ($0) — consider bundling or upsells

Top Apps in Eye Care & Cosmetics

Analyzing...
Bounce Rate
41.5%
Pages/Visit
5.6
Avg. Time on Site
1m 25s
Avg. Product Price
$321

Range: $59 - $599

Rating Breakdown

Trustpilot95/100
Business Quality80/100
Revenue Performance75/100
Traffic Growth75/100
Marketing Efficiency17/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$43

Google Ads estimate

Yearly Ad Budget

$516

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
eyelash6K$0.83$1.5K
xlash pro44--
beautycounter eyelash serum40--
almea xlash18--

Trustpilot Rating

4.5

570 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇸🇪Sweden
59.6%
🇺🇸United States
11.7%
🇳🇴Norway
9.0%
🇬🇧United Kingdom
7.3%
🇮🇳India
2.6%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic

Shopify Theme

Detecting theme...

Frequently Asked Questions About Xlash

Is Xlash a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Xlash is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Xlash safe to buy from? Is it a scam?

Xlash has a Trustpilot rating of 4.5/5 based on 570 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (72/100).

What is Xlash's EcomScout rating and what does it mean?

Xlash has an EcomScout rating of S (72/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Xlash generate?

Xlash receives approximately 392.6K visits per year with estimated monthly revenue of $16.4K - $31.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Xlash use?

We detected 9 Shopify apps on Xlash, including Judge.me Product Reviews, Frequently Bought Together, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Eye Care & Cosmetics store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Xlash. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Eye Care & Cosmetics store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Xlash Shopify store analysis • Eye Care & CosmeticsBeauty & Personal Care • Unlikely Dropshipper • Rating: S

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