xoBeauty
xobeautyshop.comxoBeauty receives an EcomScout Rating of B+ (49/100), ranking #31,202 out of 810,541 Shopify stores we track. This Cosmetics Beauty & Personal Care store attracts 32.3K visits per year with estimated revenue of $3.5K - $6.8K/mo. It offers 250 products at an average price of NZ$174.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Product pricing: Average price of NZ$174 (range: NZ$10 – NZ$750) — ≈ $106 USD. Positioned in the premium segment.
0Customer trust: Trustpilot score 4.7/5 based on 218 reviews. Excellent reputation — customers rate this store highly.
Top markets: US (50%), NZ (50%).
Best-selling product: Solid Brush Cleaner (NZ$44.99). Other top sellers include "The Party Stack" False Lash Set, 12pc Brush Set, 44pc Brush Set (Complete Brush Set).
Cosmetics Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Cosmetics market generates $2M/month across 1,079 stores
- •4% are enterprise stores (>$100K/mo) — achievable market
- •78% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Cosmetics stores earn $30K+/month
- •This store outperforms 95% of Cosmetics competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Cosmetics
Best Selling Products
≈ $106 USD
Range: NZ$10 - NZ$750
Rating Breakdown
Traffic Sources
Trustpilot Rating
218 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Weaknesses
- Revenue performance needs improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (6)
TrustpilotSimilar Stores
View all →Trending Products to Sell
Top trending products across all categories right now, based on Amazon & Google Trends data.
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ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses
Frequently Asked Questions About xoBeauty
Is xoBeauty a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, xoBeauty is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is xoBeauty safe to buy from? Is it a scam?
xoBeauty has a Trustpilot rating of 4.7/5 based on 218 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is B+ (49/100).
What is xoBeauty's EcomScout rating and what does it mean?
xoBeauty has an EcomScout rating of B+ (49/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does xoBeauty generate?
xoBeauty receives approximately 32.3K visits per year with estimated monthly revenue of $3.5K - $6.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does xoBeauty use?
We detected 6 Shopify apps on xoBeauty, including Shop, Klaviyo: Email Marketing & SMS, Trustpilot and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Cosmetics store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against xoBeauty. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Cosmetics store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.