Traffic breakdown: organic 45%, paid 34%, direct 18%.
Product pricing: Average price of ₹1,036 (range: ₹449 – ₹2,420) — ≈ $12 USD. Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $218/mo in paid search ($2.6K/yr). Lean ad budget — primarily relying on organic or social channels.
Top markets: IN (83%), US (17%).
Best-selling product: A-Derma Epitheliale A.H Ultra (₹813). Other top sellers include Everyday shampoo Without Parabens And Sulphates by Keth Laboratories, Keth Anti Dandruff Shampoo Sulphate And Paraben Free, Curl Defining Shampoo Without Parabens And Sulphates by Keth Laboratories.
How is the EcomScout Rating calculated? The B+ grade (46/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score.
Learn more about our methodology.