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Ayu Cosmetics

ayucosmetics.com
53/100
EcomScout

Ayu Cosmetics receives an EcomScout Rating of A (53/100), ranking #18,003 out of 667,085 Shopify stores we track. This Cosmetics Beauty & Personal Care store attracts 214.5K visits per year with estimated revenue of $9.2K - $17.8K/mo. It offers 122 products at an average price of €21.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$9.2K - $17.8K/mo
Est. Traffic/mo
17.9K
Products
122
Top Market
GB (40%)
Top Channel
direct (21%)
Trustpilot
4.9/5 (10,818)

Store Intelligence Summary

Traffic breakdown: direct 21%, referral 11%.

Product pricing: Average price of €21 (range: €10 – €33) — ≈ $23 USD. Budget-friendly positioning targeting volume sales.

0

Customer trust: Trustpilot score 4.9/5 based on 10,818 reviews. Excellent reputation — customers rate this store highly.

Top markets: GB (40%), US (30%), IE (19%).

Best-selling product: Ayu Lip Balm (€12). Other top sellers include Instant Under Eye Concealer, Fresh Skin Foundation, AYU Buffer Foundation Brush.

How is the EcomScout Rating calculated? The A grade (53/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Cosmetics Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$1.4M/mo
Total Stores
813
Avg Revenue
$2K/mo
Top 10% Threshold
$37K/mo

Competition Breakdown

41%
36%
15%
4%
5%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Cosmetics market generates $1M/month across 813 stores
  • 5% are enterprise stores (>$100K/mo) — achievable market
  • 77% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Cosmetics stores earn $37K+/month
  • This store outperforms 95% of Cosmetics competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
30.8%
Pages/Visit
2.9
Avg. Time on Site
4m 7s
Avg. Product Price
€21

≈ $23 USD

Range: €10 - €33

Rating Breakdown

Trustpilot100/100
Business Quality80/100
Traffic Growth75/100
Revenue Performance29/100
Marketing Efficiency7/100

Traffic Sources

direct20.8%
referral10.7%
organic0.0%
paid0.0%
social0.0%

Marketing & Ad Spend

Top Paid Keywords

KeywordVolumeCPCCost/mo

Trustpilot Rating

4.9

10,818 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
39.7%
🇺🇸United States
29.9%
🇮🇪Ireland
18.6%
🇵🇭Philippines
6.2%
🇵🇰Pakistan
3.2%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

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livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection

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IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

70
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ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

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Frequently Asked Questions About Ayu Cosmetics

Is Ayu Cosmetics a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Ayu Cosmetics is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Ayu Cosmetics safe to buy from? Is it a scam?

Ayu Cosmetics has a Trustpilot rating of 4.9/5 based on 10,818 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is A (53/100).

What is Ayu Cosmetics's EcomScout rating and what does it mean?

Ayu Cosmetics has an EcomScout rating of A (53/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Ayu Cosmetics generate?

Ayu Cosmetics receives approximately 214.5K visits per year with estimated monthly revenue of $9.2K - $17.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Ayu Cosmetics use?

We detected 14 Shopify apps on Ayu Cosmetics, including Shop, Octane AI: Advanced Quiz Maker, ReCharge Subscriptions and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Cosmetics store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Ayu Cosmetics. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Cosmetics store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Ayu Cosmetics Shopify store analysis • CosmeticsBeauty & Personal Care • Unlikely Dropshipper • Rating: A

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