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65/100
EcomScout

Dwhome receives an EcomScout Rating of S (65/100), ranking #3,957 out of 482,759 Shopify stores we track. This Home Fragrance Beauty & Personal Care store attracts 1.2M visits per year with estimated revenue of $80.2K - $156.0K/mo. It offers 2.5K+ products at an average price of $39.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$80.2K - $156.0K/mo
Est. Traffic/mo
96.8K
Products
2.5K+
Top Market
US (74%)
Top Channel
direct (36%)
Trustpilot
2.9/5 (7)

Store Intelligence Summary

Traffic breakdown: direct 36%, referral 4%.

Product pricing: Average price of $39 (range: $14 – $50). Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $1.4K/mo in paid search ($16.7K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 2.9/5 based on 7 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (74%), DE (4%), PH (4%).

Best-selling product: Sandalwood Myrrh | 3-Piece Bundle ($45). Other top sellers include Vanilla Bean | 3-Piece Bundle, Very Vanilla | Bundle (Save $16!), Calming Waves | Hand Soap.

How is the EcomScout Rating calculated? The S grade (65/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Home Fragrance Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$153K/mo
Total Stores
159
Avg Revenue
$960/mo
Top 10% Threshold
$11K/mo

Competition Breakdown

50%
39%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Home Fragrance market generates $0M/month across 159 stores
  • 3% are enterprise stores (>$100K/mo) — achievable market
  • 89% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Home Fragrance stores earn $11K+/month
  • This store outperforms 91% of Home Fragrance competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
51.8%
Pages/Visit
3.4
Avg. Time on Site
1m 30s
Avg. Product Price
$39

Range: $14 - $50

Rating Breakdown

Traffic Growth85/100
Business Quality80/100
Revenue Performance61/100
Marketing Efficiency55/100
Trustpilot45/100

Traffic Sources

direct35.9%
referral3.8%
organic0.0%
paid0.0%
social0.0%

Marketing & Ad Spend

Monthly Ad Spend

$1K

Google Ads estimate

Yearly Ad Budget

$17K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
candles75K$1.41$415
dw home candlesEasy6K--
woodwickEasy4K$0.69$1.2K
dw candlesEasy3K--
dw homeEasy2K--

Trustpilot Rating

2.9

7 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
73.9%
🇩🇪Germany
3.8%
🇵🇭Philippines
3.7%
🇻🇳Vietnam
3.1%
🇧🇷Brazil
2.5%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators

Shopify Theme

Detecting theme...

Frequently Asked Questions About Dwhome

Is Dwhome a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Dwhome is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Dwhome safe to buy from? Is it a scam?

Dwhome has a Trustpilot rating of 2.9/5 based on 7 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (65/100).

What is Dwhome's EcomScout rating and what does it mean?

Dwhome has an EcomScout rating of S (65/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Dwhome generate?

Dwhome receives approximately 1.2M visits per year with estimated monthly revenue of $80.2K - $156.0K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Dwhome use?

We detected 12 Shopify apps on Dwhome, including Shop, Gorgias, ReCharge Subscriptions and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Home Fragrance store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Dwhome. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Home Fragrance store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Dwhome Shopify store analysis • Home FragranceBeauty & Personal Care • Unlikely Dropshipper • Rating: S

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