NL BEAUTY
nlbeauty.bgNL BEAUTY receives an EcomScout Rating of B+ (39/100), ranking #21,289 out of 138,934 Shopify stores we track. This Makeup Beauty & Personal Care store attracts 503.9K visits per year with estimated revenue of $21.5K - $50.1K/mo. It offers 56 products at an average price of $23.
Store descriptionNL BEAUTY | Качествена козметика, достъпна за всички
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: Direct 64%, Search 35%, Social 1%. High direct traffic suggests strong brand recognition.
Product pricing: Average price of $23. Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $571/mo in paid search ($6.9K/yr). Lean ad budget — primarily relying on organic or social channels.
0Top markets: BG (100%).
Best-selling product: Кабуки четка за тяло THE BRUSH ($14.00). Other top sellers include Комплект SUMMER ESSENTIALS, Tan On-The-Go, Weekend Essentials.
Makeup Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Makeup market generates $2M/month across 1,478 stores
- •1% are enterprise stores (>$100K/mo) — achievable market
- •92% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Makeup stores earn $6K+/month
- •This store outperforms 81% of Makeup competitors
- •High average order value ($183) suggests premium positioning works well
Best Selling Products
Range: $0 - $64
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$571
Google Ads estimate
Yearly Ad Budget
$7K
Projected annually
Trustpilot Rating
0 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Weaknesses
- Trustpilot rating and review volume need improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Encourage customer reviews, respond to feedback, and improve customer service
- Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Top Keywords
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (4)
Klaviyo Reviews
Judge.me Ali Reviews Importer
Checkout Buddy
Quake AI Chadbot: Fastest Ever0E-commerce Platform
ShopifyAnalytics
Google Analytics
Google Tag Manager
Facebook PixelReviews
Email Marketing
CDN
AWS CloudFrontMarketing
Similar Stores
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Products gaining popularity in Makeup right now, based on Amazon & Google Trends data.
LAURA GELLER NEW YORK Best of the Best Baked Palette – 7-in-1 Full Face Palette – Bronzer, Blush, 2 Highlighters & 3 Eyeshadows – Crease-Proof, Handmade in Italy – Travel-Friendly
URBAN DECAY Naked 2 Basics Mini Eyeshadow Palette - 6 Matte Neutral Shadows, Long-lasting Wear, Multi-Use Powder for Eye, Contour, Brows, Ultra-Blendable Cool-Tone Shades, Travel Makeup with Mirror
essence | Lash Princess False Lash Effect Mascara | Volumizing & Lengthening | Cruelty Free & Paraben Free
e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.)
Frequently Asked Questions About NL BEAUTY
Is NL BEAUTY a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, NL BEAUTY is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.
Is NL BEAUTY safe to buy from? Is it a scam?
We don't have Trustpilot review data for NL BEAUTY. However, our EcomScout rating is B+ (39/100). Note: This store shows signs of dropshipping, which may mean longer shipping times (15-45 days).Always check for secure payment options, return policies, and customer reviews before purchasing.
What is NL BEAUTY's EcomScout rating and what does it mean?
NL BEAUTY has an EcomScout rating of B+ (39/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does NL BEAUTY generate?
NL BEAUTY receives approximately 503.9K visits per year with estimated monthly revenue of $21.5K - $50.1K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does NL BEAUTY use?
We detected 4 Shopify apps on NL BEAUTY, including Klaviyo Reviews, Judge.me Ali Reviews Importer, Checkout Buddy and more. The store uses the "theme" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Makeup store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against NL BEAUTY. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Makeup store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.