piyama.com.au
piyama.com.aupiyama.com.au receives an EcomScout Rating of S (72/100), ranking #2,961 out of 1,188,149 Shopify stores we track. This Sleepwear Fashion & Apparel store attracts 1.2M visits per year with estimated revenue of $85.0K - $184.1K/mo. It offers 179 products at an average price of A$79.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 34%, direct 25%, social 20%, referral 7%.
Product pricing: Average price of A$79 (range: A$3 – A$119) — ≈ $52 USD. Mid-range pricing strategy.
Ad spend: Estimated $5/mo in paid search ($60/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.5/5 based on 121 reviews. Excellent reputation — customers rate this store highly.
Top markets: AU (76%), US (9%), IN (4%).
Best-selling product: Embroidered Cotton Tote (A$3). Other top sellers include Nicolette Sleep Set - White Washed Cotton, Nicolette Sleep Set - Cotton - Lotus Flower, Nicolette Sleep Set - Cotton - Baby Blue.
Sleepwear Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Sleepwear market generates $1M/month across 232 stores
- •6% are enterprise stores (>$100K/mo) — achievable market
- •72% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Sleepwear stores earn $34K+/month
- •This store outperforms 89% of Sleepwear competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Sleepwear
Best Selling Products
#1Embroidered Cotton Tote
A$3≈ $1.98
#2E-Gift Card
A$50≈ $33
#3Nicolette Sleep Set - White Washed Cotton
A$119≈ $79
#4Nicolette Sleep Set - Cotton - Lotus Flower
A$99≈ $65
#5Nicolette Sleep Set - Cotton - Baby Blue
A$99≈ $65
#6Suzie Sleep Set - Cotton - White Swiss Dot
A$89≈ $59
#7Maggie Pyjama Set - Hydrangea Blue
A$59≈ $39
#8Maggie Pyjama Set - Summer Toile - Aegean Blue
A$59≈ $39
#9Marlon Long Sleep Set - Stripe - Margarita Green
A$79≈ $52
#10Maggie Pyjama Set - Lyocell Linen - Bluebell
A$69≈ $46
≈ $52 USD
Range: A$3 - A$119
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$5
Google Ads estimate
Yearly Ad Budget
$60
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|
Trustpilot Rating
121 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (8)
Similar Stores
View all →Trending Sleepwear Products
Products gaining popularity in Sleepwear right now, based on Amazon & Google Trends data.
Ekouaer
Hanes
Silk Pajamas for Women Short Sleeve Sleepwear Soft Button Down Loungewear 2 Piece Satin Pjs Shorts Set S-XXL
KFUBUO
Frequently Asked Questions About piyama.com.au
Is piyama.com.au a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, piyama.com.au is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is piyama.com.au safe to buy from? Is it a scam?
piyama.com.au has a Trustpilot rating of 4.5/5 based on 121 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (72/100).
What is piyama.com.au's EcomScout rating and what does it mean?
piyama.com.au has an EcomScout rating of S (72/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does piyama.com.au generate?
piyama.com.au receives approximately 1.2M visits per year with estimated monthly revenue of $85.0K - $184.1K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does piyama.com.au use?
We detected 8 Shopify apps on piyama.com.au, including Shop, Yotpo Reviews & UGC, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Sleepwear store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against piyama.com.au. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Sleepwear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.