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51/100
EcomScout

Reformly receives an EcomScout Rating of A (51/100), ranking #25,138 out of 804,885 Shopify stores we track. This Fitness Equipment Health & Wellness store attracts 16.7K visits per year with estimated revenue of $4.7K - $9.4K/mo. It offers 7 products at an average price of A$1,731.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$4.7K - $9.4K/mo
Est. Traffic/mo
1.4K
Products
7
Top Market
US (53%)
Top Channel
N/A
Trustpilot
4.2/5 (530)

Store Intelligence Summary

Product pricing: Average price of A$1,731 (range: A$13 – A$2,590) — ≈ $1,143 USD. Positioned in the premium segment.

0

Customer trust: Trustpilot score 4.2/5 based on 530 reviews. Good standing with customers.

Top markets: US (53%), ID (47%).

Best-selling product: Original Reformly (A$2,390). Other top sellers include Reformly Fold, Reformly Infinity, Reformly Aluminium.

How is the EcomScout Rating calculated? The A grade (51/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Fitness Equipment Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$2.8M/mo
Total Stores
451
Avg Revenue
$6K/mo
Top 10% Threshold
$144K/mo

Competition Breakdown

23%
32%
25%
8%
12%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Fitness Equipment market generates $3M/month across 451 stores
  • 12% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Fitness Equipment stores earn $144K+/month
  • This store outperforms 96% of Fitness Equipment competitors
  • Low average order value ($0) — consider bundling or upsells
  • 56 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
38.1%
Pages/Visit
2.1
Avg. Time on Site
11s
Avg. Product Price
A$1,731

≈ $1,143 USD

Range: A$13 - A$2,590

Rating Breakdown

Trustpilot85/100
Business Quality80/100
Traffic Growth65/100
Revenue Performance35/100
Marketing Efficiency7/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Trustpilot Rating

4.2

530 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
52.6%
🇮🇩Indonesia
47.4%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

FITPLAM Adjustable dumbbell set,20/35/45/55/70/90lbs Free Weights set with upgraded nut, 5 in 1 Weight Set Used as Kettlebells, Barbell, Push up Stand, Fitness Exercise for Home Gym Suitable Men/Women

FITPLAM Adjustable dumbbell set,20/35/45/55/70/90lbs Free Weights set with upgraded nut, 5 in 1 Weight Set Used as Kettlebells, Barbell, Push up Stand, Fitness Exercise for Home Gym Suitable Men/Women

87
$68.39+156%
CAP Barbell Coated Hex Dumbbell Weight - Single | 10-120 lbs | Multiple Options

CAP Barbell Coated Hex Dumbbell Weight - Single | 10-120 lbs | Multiple Options

87
$27.99+156%
Amazon Basics Neoprene Dumbbell Hand Weights for Exercise and Muscle Toning

Amazon Basics Neoprene Dumbbell Hand Weights for Exercise and Muscle Toning

86
$32.67+142%
NordicTrack T Series

NordicTrack T Series

86
$599.00+156%
Explore all trending products

Frequently Asked Questions About Reformly

Is Reformly a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Reformly is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Reformly safe to buy from? Is it a scam?

Reformly has a Trustpilot rating of 4.2/5 based on 530 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is A (51/100).

What is Reformly's EcomScout rating and what does it mean?

Reformly has an EcomScout rating of A (51/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Reformly generate?

Reformly receives approximately 16.7K visits per year with estimated monthly revenue of $4.7K - $9.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Reformly use?

We detected 6 Shopify apps on Reformly, including Shop, Judge.me Product Reviews, Shopify Inbox and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Fitness Equipment store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Reformly. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Fitness Equipment store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Reformly Shopify store analysis • Fitness EquipmentHealth & Wellness • Unlikely Dropshipper • Rating: A

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