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Smallflower

smallflower.com
75/100
EcomScout

Smallflower receives an EcomScout Rating of S (75/100), ranking #1,253 out of 1,126,079 Shopify stores we track. This Fragrances and Natural Health Beauty & Personal Care store attracts 1.5M visits per year with estimated revenue of $143.7K - $279.5K/mo. It offers 2.5K+ products at an average price of $61.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$143.7K - $279.5K/mo
Est. Traffic/mo
127.5K
Products
2.5K+
Top Market
US (84%)
Top Channel
organic (29%)
Trustpilot
3.2/5 (1,038)

Store Intelligence Summary

Traffic breakdown: organic 29%, direct 22%, paid 18%, social 10%.

Product pricing: Average price of $61 (range: $11 – $135). Mid-range pricing strategy.

Ad spend: Estimated $612/mo in paid search ($7.3K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 3.2/5 based on 1,038 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (84%), CA (2%), VN (1%).

Best-selling product: Cade Black Willin' Botanical Perfume Oil Roll-On (0.5 fl oz) #10092166 ($45). Other top sellers include Cade Black Frank and Penny Botanical Perfume Oil Roll-On (0.5 fl oz) #10092167, Cade Black Lotus White Botanical Perfume Oil Roll-On (0.5 fl oz) #10092168, Cade Black Pistol V Botanical Perfume Oil Roll-On (0.5 fl oz) #10092169.

How is the EcomScout Rating calculated? The S grade (75/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Fragrances and Natural Health Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$280K/mo
Total Stores
1
Avg Revenue
$280K/mo
Top 10% Threshold
$280K/mo

Competition Breakdown

100%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Fragrances and Natural Health market generates $0M/month across 1 stores
  • 100% are enterprise stores (>$100K/mo) — competitive market
  • This store outperforms 0% of Fragrances and Natural Health competitors
  • Low average order value ($0) — consider bundling or upsells

Top Apps in Fragrances and Natural Health

Analyzing...
Bounce Rate
44.5%
Pages/Visit
5.0
Avg. Time on Site
2m 23s
Avg. Product Price
$61

Range: $11 - $135

Rating Breakdown

Business Quality100/100
Traffic Growth85/100
Revenue Performance71/100
Trustpilot70/100
Marketing Efficiency55/100

Traffic Sources

organic29.0%
direct22.2%
paid17.8%
social9.9%
referral6.1%

Marketing & Ad Spend

Monthly Ad Spend

$612

Google Ads estimate

Yearly Ad Budget

$7K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
merz apothecaryEasy2K--
small flower2K$0.37$31
smallflowerEasy1K--
outremer vanilleEasy480--
smallflower.com340--

Trustpilot Rating

3.2

1,038 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
83.9%
🇨🇦Canada
1.6%
🇻🇳Vietnam
1.3%
🇳🇱Netherlands
1.3%
🇦🇺Australia
1.3%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators
  • High-quality product catalog

Shopify Theme

Detecting theme...

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

BellaVita Luxury Honey Oud Eau de Parfum | 100 ml | Unisex Perfume | Unisex Perfume with long-lasting Honey Oud Eau de Parfum, perfect for daily wear, special occasions and gifting

BellaVita Luxury Honey Oud Eau de Parfum | 100 ml | Unisex Perfume | Unisex Perfume with long-lasting Honey Oud Eau de Parfum, perfect for daily wear, special occasions and gifting

67
$20.99+22%
Lattafa Khamrah - Vanilla, Warm Spicy, Amber, Cinnamon - Eau de Parfum Long-Lasting Fragrance for Unisex, 3.40 Ounce / 100 ml | Unisex, Long-Lasting Fragrance, 3.40 Ounce / 100 Unisex, Long-Lasting Fragrance, 3.40 Ounce / 100 ml

Lattafa Khamrah - Vanilla, Warm Spicy, Amber, Cinnamon - Eau de Parfum Long-Lasting Fragrance for Unisex, 3.40 Ounce / 100 ml | Unisex, Long-Lasting Fragrance, 3.40 Ounce / 100 Unisex, Long-Lasting Fragrance, 3.40 Ounce / 100 ml

66
$27.80+55%
eos Cashmere Body Mist, Vanilla Cashmere, soft musk, cozy caramel, hair mist, body spray for women, moisturizing, hyaluronic acid, body spray, vegan, cruelty-free, 6 fl oz

eos Cashmere Body Mist, Vanilla Cashmere, soft musk, cozy caramel, hair mist, body spray for women, moisturizing, hyaluronic acid, body spray, vegan, cruelty-free, 6 fl oz

64
$11.89+63%
Victoria's Secret Body Fragrance Mist, Bare Vanilla - 8.4 fl oz

Victoria's Secret Body Fragrance Mist, Bare Vanilla - 8.4 fl oz

64
$16.96+200%
Explore all trending products

Frequently Asked Questions About Smallflower

Is Smallflower a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Smallflower is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Smallflower safe to buy from? Is it a scam?

Smallflower has a Trustpilot rating of 3.2/5 based on 1,038 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (75/100).

What is Smallflower's EcomScout rating and what does it mean?

Smallflower has an EcomScout rating of S (75/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Smallflower generate?

Smallflower receives approximately 1.5M visits per year with estimated monthly revenue of $143.7K - $279.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Smallflower use?

We detected 13 Shopify apps on Smallflower, including Zipify Pages, Shop, Gorgias and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Fragrances and Natural Health store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Smallflower. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Fragrances and Natural Health store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Smallflower Shopify store analysis • Fragrances and Natural HealthBeauty & Personal Care • Unlikely Dropshipper • Rating: S

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